Daniel's blog Life is a game. Sometimes a more enjoyable one and sometimes a bit less but we always need to continue playing it. In this blog, I will reflect on my personal observations on rules of the game and on how to change them. I will also share with you what I have recently read, came across and done. I hope you will enjoy visiting this site and that you will learn something new!

Great PR by American Airlines

10 Nov

One of my friends had this status after the 2010 Haiti earthquake. AA managed to help and launch a really successful viral PR campaign at the same time.